necessary for the proper functioning of the website, they serve to carry out navigation or to provide a service requested by the user, they are not used for any further purposes and are usually installed directly by the owner of the website, e.g. for the language in which the content on the website is to be displayed. They are referred to in Article 122 of the Code where it provides: "carry out the transmission of a communication over an electronic communications network, or to the extent strictly necessary for the provider of an information society service explicitly requested by the contracting party or user to provide such service" (see Article 122(1) of the Code).
allow us to know how visitors use the site, so that we can assess and improve its operation and favour the production of content that best meets user requirements. For example, analysis cookies can help us to keep track of which pages are visited frequently, what the user's preferences are, what products have already been viewed so that they are not repeated, whether the advertising that is published on the website is effective or not, if and what difficulties the user encounters when using the site. In order to analyse how the website is used, the site also makes use of the web analysis service
allow ads to be delivered that relate to the user and their interests. They are also used to limit the number of views of the same ad and to evaluate the effectiveness of advertising campaigns. They are referred to in Article 122 of the Code where it provides that 'The storage of information in the terminal equipment of a contracting party or user or access to information already stored shall only be permitted on condition that the contracting party or user has given consent after being informed in a simplified manner.' (Art. 122(1) of the Code).